PASADENA, Calif., December 1, 2014 – Sweet, easy-to-peel Cuties from Sun Pacific, the family-owned fruit grower, are back in stores and this December, rolling into McDonald’s Happy Meals, Mighty Kids Meals and as an a la carte menu item. This marks the first time that McDonald’s will offer a fresh, whole fruit side option in kids’ meals.
Cuties are a bit of West Coast sunshine for McDonald’s customers to enjoy, and parents can feel good knowing that they offer an excellent source of Vitamin C and about one-quarter cup of fruit. Kids love them because they are sweet and easy to peel without the help of a grown-up. McDonald’s and Sun Pacific have partnered to make Cuties available while in season, from December through March 2015.
“Our partnership with McDonald’s allows us to share our sweet, easy-to-peel Cuties with even more people across the nation,” said Victoria Nuevo-Celeste, vice president of marketing at Sun Pacific. “We’re eager to increase access to wholesome foods kids love and make history with McDonald’s by providing unpackaged, whole fresh fruit.”
The introduction of Cuties is the latest example of Sun Pacific and McDonald’s USA’s ongoing dedication to children’s nutrition and well-being. Cuties are a low-calorie snack and an excellent source of potassium, fiber and folate. They are also rich in antioxidants and packed with a number of vitamins.
In addition to the excitement with McDonald’s, Cuties are making their way back to stores with a new brand campaign, Unwrap Sweetness, which reminds everyone that the love for this fruit goes beyond just nutrition and convenience. In addition to kid-and-parent-loved partnerships like those with McDonald’s, Cuties is activating a campaign that engages moms and kids with recipes, activities and content that fits a healthy, on-the-go lifestyle. The recently launched Unwrap Sweetness campaign includes terrestrial and Pandora radio, blogger partnerships and highly targeted, engaging social and digital media.
You can also find Cuties at most major grocery retailers in two, three, five-pound bags or five-pound boxes at wholesale retailers. And, you can enjoy Cuties in a bottle year-round with Cuties Juice® and smoothies, which are 100% fruit and available in a variety of flavors.
ABOUT SUN PACIFIC CUTIES®
Back in the early 2000s, Sun Pacific pioneered California grown mandarins. Today, Sun Pacific farms more than 30 thousand acres of fresh fruit and is the exclusive grower and distributor of Cuties® Clementines and Mandarins. For more information, visit www.cutiescitrus.com, or follow us on Twitter and Facebook.
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.
*Perishables Group FreshFacts®: Clementine Season 2013-2014
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