PASADENA, Calif., November 19, 2014 – This November, Sun Pacific, the growers of Cuties® Clementines, introduces the newly branded, California-grown kiwi, Mighties™. Sun Pacific, the largest kiwi grower in the United States, rebranded Ripe & Easy™ Kiwi to make this lesser known fuzzy little fruit approachable, allowing more consumers to discover how powerfully nutritious and delicious it is.
“Kiwi is a well-kept secret, when it comes to how nutrient-dense it is, and how easy it can be to eat,” says Victoria Nuevo-Celeste, Vice President of Marketing at Sun Pacific. “Consumers tend to think of kiwi as an exotic fruit that they aren’t quite sure how to prepare or eat. We wanted to find a way to make it more accessible and encourage people to “Be Mightie” and try this surprising little super food,” says Nuevo-Celeste.
Comparing servings, kiwi is truly “Mightie” when it comes to nutrition, offering:
Sun Pacific has experienced the success of branding whole fruit first-hand with its beloved brand of California clementines, Cuties®. Cuties are a snack that kids and moms adore and ask for by name. The addition of Mighties to Sun Pacific’s portfolio is a further commitment to their focus on bringing today’s health-conscious parents fun and nutritious options that they feel great about giving their kids while also enjoying themselves.
Mighties are picked and shipped with high quality standards geared specifically to ensuring that they are ripe and ready to be eaten right away. Mighties are available in one- and two-pound clamshells at major retailers, as well as three-and four-pound packages at club and warehouse stores. The new packaging features a Mighties kiwi-character, along with information on nutrition and the simplest “cut and scoop” way to eat it. Mighties will be packaged with their very own “spife,” a combination spoon and knife that allows consumers of all ages to easily cut, scoop and eat these kiwi whenever and wherever they want.
ABOUT SUN PACIFIC MIGHTIES™
As the largest grower of kiwi in the United States, Sun Pacific has provided the highest quality kiwi since the early 2000s, and launched them under the Mighties brand in 2014. Sun Pacific has been family owned and operated in California for more than 40 years, and grows, ships and packs more than 35 million boxes of fresh fruit annually from our land in the San Joaquin Valley. For more information, visit www.MightiesKiwi.com, and follow us on Facebook and Twitter.